Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. ...
In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a syst...
Customer Science examines the strategic principles that define the customer experience. Building on the recent findings in the domains of behavioral econom...
The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method ...
Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based fr...
Paralyzed with fear? Can't get started? Never again!What if we could put our new team members into action immediately?How? With the exact words to say and the exact activities ...
Not every prospect joins right away.They have to think it over, review the material, or get another opinion. This is frustrating if we are afraid to follow up with prospects.What c...
Do you want to meet new people easily? Want to bond with new people quickly?Instantly remove fear, shyness, and rejection. Follow these little formulas for stress-free in...
Let our subconscious mind build our network marketing business. How? Through the power of automatic habits.'How do I start my network marketing business? What should I do...
Afraid of closing?That is an understatement. I used to talk with prospects on and on and on, afraid to close. I thought if I kept the conversation going long enough, they...