Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. ...
In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a syst...
Customer Science examines the strategic principles that define the customer experience. Building on the recent findings in the domains of behavioral econom...
The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method ...
John Maxwell shows you how to overcome the five biggest attitude obstacles, he teaches the skills you need to make attitude your biggest asset. You'll learn not only how to develop an attitude that...
In this thoroughly revised edition of his classic bestseller, John C. Maxwell reveals how to develop the vision, value, influence, and motivation required of successful leaders.
Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based fr...