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Książki obcojęzyczne - nauki ekonomiczne

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Strategic Marketing Management, 9th Edition - Alexander Chernev

Strategic Marketing Management, 9th Edition

Wydawca: Cerebellum Press
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. ...
Guerrilla Publicity - Jay Conrad Levinson

Guerrilla Publicity

Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

Guerrilla Publicity - a well-known child of the Guerrilla Marketing Series-is an easy to use book that is perfect for every level of knowledge.
Strategic Brand Management, 3rd Edition - Alexander Chernev

Strategic Brand Management, 3rd Edition

Wydawca: Cerebellum Press
In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a syst...
Marketing de Guerrilla - Jay Conrad Levinson

Marketing de Guerrilla

When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique 'take no prisoners' approach to marketing, oriented to owners of small ' medium-size...
Customer Science - Alexander Chernev

Customer Science

Behavioral Insights for Creating Breakthrough Customer Experiences

Wydawca: Cerebellum Press
Customer Science examines the strategic principles that define the customer experience. Building on the recent findings in the domains of behavioral econom...
The Marketing Plan Handbook, 6th Edition - Alexander Chernev

The Marketing Plan Handbook, 6th Edition

Wydawca: Cerebellum Press
The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method ...
Guerrilla Marketing Volume 1 - Jay Conrad Levinson

Guerrilla Marketing Volume 1

Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Business Success

Guerrilla Marketing was introduced to the world in a self-titled book in 1984 by Jay Conrad Levinson, and Jason Myers and Merrilee Kimble are continuing his unconventional system of marketing by pr...
Strategic Marketing Management - The Framework, 10th Edition - Alexander Chernev

Strategic Marketing Management - The Framework, 10th Edition

Wydawca: Cerebellum Press
Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based fr...
Guerrilla Marketing - Jay Conrad Levinson

Guerrilla Marketing

Put Your Advertising on Steroids

"This is Barely Legal...But You Can Still Get Away With It"A Review of Guerrilla Marketing: Put Your Advertising on Steroids by Mark Joyner, International Best Selling Author of The Confidential In...
Guerrilla Marketing During Tough Times - Jay Conrad Levinson

Guerrilla Marketing During Tough Times

Jay has the knowledge and the experience to help your business. Chances are, your business could use some help about now. Let's face it, we all could. I'll admit it ... now will you? Once you d...
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