Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. ...
In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a syst...
When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique 'take no prisoners' approach to marketing, oriented to owners of small ' medium-size...
Customer Science examines the strategic principles that define the customer experience. Building on the recent findings in the domains of behavioral econom...
The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method ...
Guerrilla Marketing was introduced to the world in a self-titled book in 1984 by Jay Conrad Levinson, and Jason Myers and Merrilee Kimble are continuing his unconventional system of marketing by pr...
Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based fr...
"This is Barely Legal...But You Can Still Get Away With It"A Review of Guerrilla Marketing: Put Your Advertising on Steroids
by Mark Joyner, International Best Selling Author of The Confidential In...
Jay has the knowledge and the experience to help your business. Chances are, your business could use some help about now. Let's face it, we all could. I'll admit it ... now will you? Once you d...