This book focuses mainly on the most important problems in the area of international finance. It is dedicated to Polish and international students taking courses related to international financial ...
The study is divided into three chapters corresponding to the identified problem areas. The first chapter is devoted to selected issues of the broadly understood valuation in accounting. The second...
The aim of the initiative has been the publication of the discussions which took place during annual 27th MAG Scholar Global Business, Marketing & Tourism Conference host by University to E...
This book will aim to provide relevant theoretical frameworks and the latest empirical research findings in the area of marketing activity of companies, different institutions and organizations, ne...
The monograph attempts to answer to crucial questions of the essence of the confluence of local public finance and corporate finance. Why local authori ties are ready to compete for limited and mob...
This book will aim to provide relevant theoretical frameworks and the latest empirical research findings in the area of informatics, business communication and management. The general mission of th...
Proponowana Czytelnikowi publikacja pokazuje, jak różnorodny i obszerny jest kanon wiedzy determinujący badania w zakresie public relations. Pierwszy rozdział prezentuje swoiste rozdroża, na...
This scientific monograph is closely linked to the studies conducted by the Department of Public Management and Social Sciences at the Faculty of Economics, the University of Economics in Katowice....
Sample surveys provide one of the most challenging fields for applying the statistical methodology. They confront the researcher with a vast diversity of unique practical problems encountered in th...
The twenty first century is acknowledged as the century of information, innovation and generally functioning within the environment, which has been co-created by technological development and globa...
New technologies, including management information systems, the Internet and mobile communication technologies, have transformed many aspects of modern business and marketing. It seems only natural...
W ostatnich kilku latach światowy system finansowy doświadczył kryzysu na niespotykaną od dziesięcioleci skalę. Objął on swoim zasięgiem instytucje i rynki finansowe w wielu krajach, a w konsekwenc...
The general mission of this book is to help academicians and administration staff from higher education institutions to create new approach to use new technologies and media in teaching processes a...
Współczesna gospodarka światowa podlega głębokim przeobrażeniom i zmianom wskutek dwóch równoległych procesów, którymi są globalizacja i internacjonalizacja. Obec...
Supply chains are the natural work environment for logisticians who strive for their improvement through employing carefully selected methods, tools and concepts with overarching objective of logis...
The aim of this book is to improve our understanding of creativity support system environments. The various articles analyse creative and innovative activities as carried out by individuals, groups...
The aim of this book is to provide basic knowledge on international marketing in the European market. It is targeted at students of management, international business and international economic rel...
Celem pracy jest przedstawienie rozważań teoretycznych i wniosków z badań empirycznych w obszarze komunikacji biznesowej i zarządzania. Monografia zawiera rozdziały napisane przez wykładowc&...
Prezentowany tom Studiów Ekonomicznych dotyczy tematyki bankowości. Globalny kryzys finansowy, którego skutki stały się bezpośrednią przyczyną obserwowanej współcześnie niestab...
Retail trade constitutes an important sector of economies in European countries. Retail trade faces numerous changes caused by the processes of concentration and integration of retailers, internati...